23/09/2008

Netsize, a leading mobile commerce and communications enabler, today announced it will showcase its full range of mobile marketing solutions at the Ad:tech 2008 event in London on the 24th-25th September. The solutions that will be presented range from SMS and mobile internet to Bluetooth, and include applications such as image recognition and mobile couponing. Marketers that use the Netsize solutions benefit from a turn-key service delivery and detailed campaign reporting.

“Market estimates for the global mobile advertising market are between $10 billion and $19 billion by 2011. In Europe the use of mobile marketing and advertising has been growing steadily. France, Italy and Spain are leading the adoption of mobile marketing and advertising, with measured response rates of up to 8 percent,” observed François Pierucci, Merchant Solutions Director, Netsize. He added, “Through our international reach and expertise we enable UK-based companies to execute mobile campaigns quickly and efficiently, also abroad.”

In the Ad:tech Educational Seminar, Netsize will present a workshop on Mobile Marketing titled “Integrating mobile into your direct marketing mix to enhance campaign results”, on 25 September, from 1:50 PM to 2:30 PM. The session pays particular attention to topics such as data collection, message, design, campaign frequency and results analysis.

“Based on hundreds of successful campaigns for leading brands, we will share our experience and the DOs and the DON’Ts of this growing opportunity,” said François Pierucci. He continued, “We will show examples from many different sectors including retail, financials, utilities, public administration, and healthcare”.

Visitors of the Netsize booth at the Ad:tech event can participate in a mobile game to win a free mobile marketing campaign worth £5000.

The Ad:tech event will take place in National Hall, Olympia, Hammersmith Road, London W14 8UX.
Netsize can be found at booth 430, situated at the ground floor, next to the Mobile forum.