December 9th, 2008

The mobile content market is moving to premium WAP!
In the past year we’ve seen a growing interest of service providers to bill through operator billing systems directly, alongside premium SMS.

Simultaneously market players are collaborating to enhance regulations for consumer protection, taking into account new types of mobile services. Those services will increasingly depend on the availability of affordable mobile data packages.

What will be the further developments in this exciting market? You can tell us now, by participating in the Netsize Guide 2009 market survey.


PRODUCT NEWS

WAP Billing Gaining Popularity

An increasing number of mobile operators are making the move to content billing, also known as WAP billing. Higher conversion ratios and more flexibility for mobile services make merchants turn to this type of billing method.

WAP billing in UK with Netsize mPayment fully Payforit 2.0 compliant

Payforit is the trusted payment service brand supported by all UK mobile operators, including Vodafone, Orange, O2, 3 and T-Mobile. With Payforit, consumers have a consistent payment experience whether shopping on the web or on the mobile internet. Netsize mPayment is now fully compliant with Payforit 2.0, offering branding, help information, and marketing opt-in options.

Reach and bill 165 million end users in Russia


As of October 2008, Netsize provides a full coverage of Russia with its global mPayment mobile transaction and billing service. Using Netsize mPayment, international content providers can now reach and bill more than 165 million subscribers in Russia, on all 25 nationwide and regional mobile network operators. With the addition of Russia, Netsize customers can now reach and bill 1.3 billion subscribers globally through a single platform solution


MARKET DEVELOPMENTS

New Code of Conduct in Denmark

The Mobile Operators in Denmark have updated the Framework Agreement on Mobile Content and Payment Services. The main changes include the introduction of an entirely new chapter on supervision, hybrid services and operator advice.


New Code of Practice in Ireland

RegTel, the telecommunications regulator in Ireland, has published a new code of practice which became effective last month. The code has been extended with many new service definitions, new rules regarding the use of mobile for promotions, and it sets specific limits for premium rate services costs.


SURVEY HIGHLIGHTS

Netsize Guide 2009 Market Survey Launched

The Netsize Guide is the leading reference on the state of the mobile market. In association with Informa Telecoms and Media, Netsize has set up a web based survey which now gives you the opportunity to drive the content of the Netsize Guide 2009.

Netsize Publishes First Pan-European Report on Mobile Data Charges

Begin October Netsize released the results of its pan-European survey on the retail price plans of mobile operators for mobile internet and broadband services. The survey shows that prices for mobile data vary significantly across the researched countries, with pricing ranging between €1 and €60 euro per MB in pay-as-you go models.
Read more

Special offer to readers of the Netsize newsletter: “International Mobile Data Charges: A pan-European report on the retail price plans for mobile internet and broadband services” is now available at a special offer price of €295 ex VAT. Promotion ends 31 December 2008.
Order Online

UPCOMING EVENTS

Nordic Mobile Media

3rd- 4th December, Nordic Hotel Forum at Viru väljak 3, Tallinn, Estonia
The event where you can make money in the mobile media markets

Sommet des Telecoms

11th – 12nd December, Hotel Park Hyatt, Paris Vendome
The meeting point of the telecoms, internet, medias actors
Frédéric Halley, Netsize COO, will speak on “ Business models financed by the advertising”


IIR Next Generation Payment Conference

16-18 December 2008, IIR Next Generation Payment Conference, Amsterdam, The Netherlands
A three day event focusing on online and mobile payments strategies. Meet and interact with banks, retailers, telecoms and payment service providers.

Mobile Film Festival 2009

From November 6 to January 5, 2009.
Netsize is a partner of the 2009 edition of the Mobile film Festival.

FIGURES

Mobile transactions:
60M per month

MGateway
Push SMS, MMS, WAP
- 700 operators
- 200 countries

MPayment
SMS Premium, MMS Premium, Wap premium
- 136 operators
- 40 countries
- 1.3 billions billable customers



THE MOBILE BLOGS WE LIKE



Fierce Mobile Content

Jonathan Macdonald

Musings of a mobile marketer

SMS Text News

Andrea Trasatti's tech notes and more


Submit your blog



HOT OFF THE PRESS


Mobile Gaming Giant Gameloft goes for Netsize on pan-European mobile payment services (UK)


Netsize Expands Mobile Transaction and Billing Service with Full Russia Coverage


Netsize announces it is Payforit v2.0 compliant


Netsize Publishes First Pan-European Report on Mobile Data Charges


Netsize Showcases Full Mobile Marketing Solutions Suite at Ad:tech London


Netsize Implements Convergys’ Infinys Business Support Solution




CONTACT US

For more information or feedback on the newsletter, please contact us at events@netsize.com



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The information supplied in this document is Netsize S.A. sole property and copyright.
It is intended for strictly informational use. While we have made every attempt to ensure that the information contained in this newsletter is accurate and correct, Netsize is not responsible for any errors, omissions or inaccuracies. This document is not binding and might be subject to changes an updates without notice.