December 9th, 2008
The mobile content market is moving to premium WAP!
In the past year we’ve seen a growing interest of service providers to
bill through operator billing systems directly, alongside premium SMS.
Simultaneously market players are collaborating to enhance regulations
for consumer protection, taking into account new types of mobile
services. Those services will increasingly depend on the availability
of affordable mobile data packages.
What will be the further developments in this exciting market? You can
tell us now, by participating in the Netsize Guide 2009 market survey.
PRODUCT NEWS
WAP Billing Gaining Popularity
An
increasing number of mobile operators are making the move to content
billing, also known as WAP billing. Higher conversion ratios and more
flexibility for mobile services make merchants turn to this type of
billing method.
WAP billing in UK with Netsize mPayment fully Payforit 2.0 compliant

Payforit is the trusted payment service brand supported by all UK
mobile operators, including Vodafone, Orange, O2, 3 and T-Mobile. With
Payforit, consumers have a consistent payment experience whether
shopping on the web or on the mobile internet. Netsize mPayment is now
fully compliant with Payforit 2.0, offering branding, help information,
and marketing opt-in options.
Reach and bill 165 million end users in Russia
As
of October 2008, Netsize provides a full coverage of Russia with its
global mPayment mobile transaction and billing service. Using Netsize
mPayment, international content providers can now reach and bill more
than 165 million subscribers in Russia, on all 25 nationwide and
regional mobile network operators. With the addition of Russia, Netsize
customers can now reach and bill 1.3 billion subscribers globally
through a single platform solution
MARKET DEVELOPMENTS
New Code of Conduct in Denmark
The
Mobile Operators in Denmark have updated the Framework Agreement on
Mobile Content and Payment Services. The main changes include the
introduction of an entirely new chapter on supervision, hybrid services
and operator advice.
New Code of Practice in Ireland
RegTel,
the telecommunications regulator in Ireland, has published a new code
of practice which became effective last month. The code has been
extended with many new service definitions, new rules regarding the use
of mobile for promotions, and it sets specific limits for premium rate
services costs.
SURVEY HIGHLIGHTS
Netsize Guide 2009 Market Survey Launched
The
Netsize Guide is the leading reference on the state of the mobile
market. In association with Informa Telecoms and Media, Netsize has set
up a web based survey which now gives you the opportunity to drive the
content of the Netsize Guide 2009.
Netsize Publishes First Pan-European Report on Mobile Data Charges
Begin
October Netsize released the results of its pan-European survey on the
retail price plans of mobile operators for mobile internet and
broadband services. The survey shows that prices for mobile data vary
significantly across the researched countries, with pricing ranging
between €1 and €60 euro per MB in pay-as-you go models.
Read more
Special offer to readers of the Netsize newsletter:
“International Mobile Data Charges: A pan-European report on the retail
price plans for mobile internet and broadband services” is now
available at a special offer price of €295 ex VAT. Promotion ends 31
December 2008.
Order Online
UPCOMING EVENTS
Nordic Mobile Media

3rd- 4th December, Nordic Hotel Forum at Viru väljak 3, Tallinn, Estonia
The event where you can make money in the mobile media markets
Sommet des Telecoms

11th – 12nd December, Hotel Park Hyatt, Paris Vendome
The meeting point of the telecoms, internet, medias actors
Frédéric Halley, Netsize COO, will speak on “ Business models financed by the advertising”
IIR Next Generation Payment Conference

16-18 December 2008, IIR Next Generation Payment Conference, Amsterdam, The Netherlands
A three day event focusing on online and mobile payments strategies.
Meet and interact with banks, retailers, telecoms and payment service
providers.
Mobile Film Festival 2009

From November 6 to January 5, 2009.
Netsize is a partner of the 2009 edition of the Mobile film Festival.
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