What readers are saying about the Netsize Guide:
The Netsize Guide is the most comprehensive annual mobile industry report
...Tons of useful mobile data
It's a behemoth!
...It's packed with stats
My absolute number 1 fave free annual industry report of year, must-must-must read
Lot's of great mobile data.
Welcome to the 10th edition of The Netsize Guide, the comprehensive work of reference on the state of mobile technology and its impact on business and society. This unique book brings you 220 pages packed with thought leadership material, in-depth market analysis, interviews with industry leaders and case studies as well as a wealth of mobile telecommunications data. It makes it a great resource for benchmarking, planning mobile services and staying up to date with mobile trends.
About the book
This year we explore three key themes that drive the future of mobile: Transaction, Transformation and Trust.
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The 4A's (American Association of Advertising Agencies) is the national trade association of the advertising agency business and provides leadership, advocacy and guidance to the industry. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry's spokesperson with government, media, and the public sector.
Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies across the country. More than 1,200 member agency offices served by the 4A's employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising.