Application Store Billing

What are the business models and billing methods that will bring application store mass-market success?

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Alexander Vlasblom
Group Marketing Communications Director
Phone: +31 (0)20 5047 176

Netsize Application Store Billing Report analyzes the wave of recent application store developments and reveals the business models and billing methods that will bring application store mass-market success.

Drawing from a survey of 1,000+ mobile professionals and practitioners across 67 countries, the report concludes that credit card billing is by no means the way to reach a large and global audience. To achieve this respondents agree application stores must harness a variety of billing mechanisms.

Chief among these is operator billing, indicated by 85 percent of respondents as a key enabler for application store mass market appeal. Almost half (46 percent) of respondents believe operator billing alone will dominate; 39 percent also include credit card billing in the mix. A minority of 15 percent of respondents indicated only credit card billing.

Who should read this report

  • Application stores providers
  • App developers
  • Content providers
  • Mobile network operators
  • Mobile device manufacturers

Report contents

Table of contents: Charts:
Executive summary
The application store avalanche
A long tail of app stores
Open for business
Netsize solutions for application stores
Survey background and methodology

Total pages: 19

Publication date: May 2010 		Figure 1 - Top-52 application stores ranked by number of applications
Figure 2 - Global mobile apps market revenue by type
Figure 3 - Which application stores will be the most successful?
Figure 4 - What makes application stores a destination?
Figure 5 - Who will own the application store customer?
Figure 6 - Application store payment methods and models
Figure 7 - Top three business models for application stores
Figure 8 - Netsize Direct Billing
Figure 9 - Netsize Smart Billing for Application Stores
Figure 10 - Respondents by Region Figure 11 - Respondents by Sector
Table 1 - Operator billing by type of application store

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