This year we identify the case studies, business models and future scenarios that illustrate the profound impact mobile is having on all aspects of our daily lives and our global society. From new services aimed at achieving socioeconomic development goals in emerging markets to the advance of smartphone features that support Augmented Reality applications that merge the physical and digital worlds around us to the advance of of mobile into new vertical industry sectors and disciplines, it’s clear that mobile is the catalyst for significant change and improvement. More importantly, mobile moves us a giant step closer to a new Renaissance.

Who should read this report

• Organizations designing and implementing mobile strategy
• Vendors and service providers, including: Application stores providers, App developers, Content providers, Mobile network operators, Mobile device manufacturers
• Consultants
• Press and media
• Educational institutes and students

Report contents

• 28 interviews with industry senior executives at leading companies including EmFinders, Evernote, Flirtomatic, GeoVector, GetJar, Havas Digital Mobile, Layar, Marks & Spencers, NearbyNow, Netsize, Nokia NAVTEQ, PayPal Mobile, Scanbuy, SFR, Sony Ericsson, Sony Music Entertainment, UGC, Universal McCann; with analysts and consultants from comScore, Informa Telecoms & Media, Dray & Associates, Innopay, Memodia, and VisionMobile; and with industry associations including Bundesverband Digitale Wirtschaft, Internet Advertising Bureau, Mobile Entertainment Forum, and Mobile Marketing Association.
• Exclusive results from a worldwide survey of more than 1,000 mobile communications industry professionals from 67 countries.
• Mobile telecommunications data covering 41 countries, and including the market value of mobile content and third-party offers available for services such as mobile messaging, mobile entertainment and mobile payment.