Consumers are increasingly active on their mobile devices and the mobile channel is now essential for brands, advertisers and businesses. There are so many mobile solutions available but how does a business make the most of the mobile opportunity?

In our latest report, “Netsize Mobile Marketing Survey 2009: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?”, we reveal how.

Drawing from international survey conducted in September 2009 the report identifies the chief drivers and obstacles impacting mobile marketing growth. It also highlights the exciting business opportunities ahead for companies and brands that use the current economic climate to rethink marketing strategies and ramp up activities.

Key Results

• International survey reveals companies and brands bullish on mobile marketing benefits, but lack skills set to execute campaigns
• Strong growth ahead for SMS and MMS messaging, positive outlook for branded apps and mobile websites
• High interest in targeting consumers, high concerns that opt-in databases won't deliver

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