Netsize Mobile Marketing Survey report: Are you ready for mobile marketing?

Mobile quickly becoming a mature instrument in the marketing mix

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Consumers are increasingly active on their mobile devices and the mobile channel is now essential for brands, advertisers and businesses. There are so many mobile solutions available but how does a business make the most of the mobile opportunity?

In our latest report, “Netsize Mobile Marketing Survey 2009: Can companies and brands rise to challenge and cash in on the mobile marketing opportunity?”, we reveal how.

Drawing from international survey conducted in September 2009 the report identifies the chief drivers and obstacles impacting mobile marketing growth. It also highlights the exciting business opportunities ahead for companies and brands that use the current economic climate to rethink marketing strategies and ramp up activities.

Key Results

  • International survey reveals companies and brands bullish on mobile marketing benefits, but lack skills set to execute campaigns
  • Strong growth ahead for SMS and MMS messaging, positive outlook for branded apps and mobile websites
  • High interest in targeting consumers, high concerns that opt-in databases won't deliver

Who should read this report

  • Marketing & advertising managers
  • Commercial managers
  • Marketing agencies & consultants

Report contents

Table of contents: Charts:
Executive summary
Key findings
Conclusion
Survey background & methodology

Total pages: 12 (Summary report), 22 (Full report)

Publication date: September 2009 		Figure 1 - Mobile marketing drivers
Figure 2 - Mobile marketing inhibitors
Figure 3 - Planned tactics
Figure 4 - Type of use
Figure 5 - Resources for campaign execution
Figure 6 - Used services
Figure 7 - Respondents by sector

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