The Application Store market is growing 60 percent year-on-year until 2012, to a global market revenue of $17.5 billion.

Until now Mobile Network Operators have been providing premium SMS and WAP billing services, enabling providers of content to charge consumers the costs of the purchased content on their mobile phone bill. Premium SMS and WAP billing however lack what is needed for successful application store billing.

Direct billing is a server-to-server solutions that overcomes the limitations of these popular operator billing methods. Direct billing benefits include faster response times, higher billing success rates, wider price ranges and purchase flows designed for a better consumer experience.

Implementing a Direct Billing strategy is no easy task and requires significant resource and investment. On the other hand, Mobile Network Operators need to deploy fast to capture the market opportunity as it is unfolding, and build market share.

Netsize helps Mobile Network Operators to design and implement Direct Billing in a way that minimizes MNO's capital (CapEx) and operational expense (OpEx). Time-to-market is reduced with 80%, compared to a direct billing solution that is developed and deployed entirely in-house.

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