18/02/2009

Netsize, a leading mobile commerce and communications enabler, and AIRTAG, the first provider of contactless marketing solutions today announced the availability of a mobile marketing campaign solution for brands & retailers. Based on AIRTAG PAD contactless solution and Netsize mMarketing mobile campaign management, the solution enables consumers to opt-in easily for the retailer’s mailing list and mobile services.

“We are very proud to demonstrate the first integrated mobile marketing solution that uses contactless opt-in,” said Stéphane Roder, Group Marketing Director, Netsize. He added, “We strongly believe that consumers are now ready to use their mobile phone in their shopping experience. Contactless technology, such as NFC and mobile marketing, enables retailers to strengthen the link between brand, physical store and consumer, driving revenues as well as customer satisfaction.”

The AIRTAG PAD is the first contactless multimedia terminal integrating all card technologies (Barcode, magnetic, chip & contactless smart card) and all mobile technologies (NFC, Bluetooth, WiFi, 3G, 2D barcode) enabling retailers to provide all their customers with interactive marketing services at the point of sales.

“Using AIRTAG PAD, retailers easily enrich their customer database thanks to effective opt-in management for SMS and email campaigns. Because it uses 3G wireless connections, it can be quickly integrated into an existing point of sale infrastructure,” said Jérémie Leroyer, co-founder and CEO, AIRTAG. “The integration with Netsize mMarketing provides retailers with a complete and 100% integrated customer relationship solution for multichannel promotional campaigns.”

Thanks to Netsize mMarketing, retailers can use the mobile to inform, interact with their customers, and optimize the use of this channel for best results. Retailers can manage opt-in mailing lists, and launch marketing campaigns in a few clicks, sending formatted text, mms, or mobile internet pages. The detailed dashboard enables them to manage and monitor campaigns effectiveness instantly.

The solution was adopted by Reebok for the launch of the “Your Move” community offer in December 2008.

Netsize demonstrates the integrated Netsize mMarketing - AIRTAG PAD solution at GSMA Mobile World Congress 2009, Barcelona, 16-19 February.
The Netsize booth is located in Hall 2, stand 2 B57.

About Airtag

Created in 2006, AIRTAG is the first innovative European company fully dedicated to NFC applications and services for brands and retailers. Based in Vanves France, AIRTAG supplies integrated contactless / NFC solutions: embedded applications, applicative and downloading platforms, and dedicated NFC infrastructures (readers, posters, tags, interactive kiosks, etc.).
For more information about AIRTAG, please visit www.airtag.com

Contact Airtag

Bermudes RP, High-tech Agency
Phone: + 33 1 41 10 42 90