A closer look at the mobile CRM strategies of brands and retailers

• Insights on Mobile CRM
• Exclusive interviews with industry though leaders: MMA, Coca-Cola, Marks & Spencer, Iab

Mobile commerce is poised for explosive growth. But what are the approaches and models that will allow you to benefit from this exciting opportunity? This edition of the Netsize Insights newsletter looks at the role of mobile in (online and physical) retail and commerce.

Have you mobilized your customer yet? In this issue of Netsize Insight we explore how you can start building a fruitful relationship using the mobile channel now. We also present how you can easily start integrating global SMS mobile messaging with your business applications today.

This issue of Netsize Insights discusses two Central European countries, Czech Republic and Austria, and the business opportunity for premium messaging.

In the past year we've seen a growing interest of service providers to bill through operator billing systems directly, alongside premium SMS.

Simultaneously market players are collaborating to enhance regulations for consumer protection, taking into account new types of mobile services. Those services will increasingly depend on the availability of affordable mobile data packages.