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mCommerce

Unlocking the Value of Mobile Commerce

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Deze inhoud is alleen beschikbaar in het Engels


Unlocking the Value of Mobile Commerce looks at the role of mobile in (online and physical) retail and commerce. Drawing from a survey among 1,000+ professionals it presents unique findings on payment behaviour and enablers for mobile commerce success.

This free report includes exclusive research on the value amounts that people are ready for and willing to pay through their mobile phone for pricey items that go beyond the usual mix of transport tickets and parking tokens.

Additionally, it examines the success factors that are critical to the mobile shopping experience.

Who should read this report

  • Online commerce & retailers
  • Advertisers and marketing agencies
  • App developers
  • Mobile network operators
  • Mobile device manufacturers

Report contents

Table of contents: Charts:
Executive summary
Mobile commerce explosion
Real-world shopping on the rise
Choice is king (!)
About Netsize
Survey background and methodology
References

Total pages: 14

Publication date: August 2010
Figure 1 - Likeliness of mobile payment by payment amount
Figure 2 - The characteristics of a good shopping experience on mobile
Figure 3 - Payment technology and payment size

Table 1 - Mobile commerce explosion
Table 2 - Mobile commerce enablers
Table 3 - Mobile payment methods by retauil storefront type

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About Netsize

Netsize, a Gemalto company, is a leading mobile communications and commerce enabler. Netsize supports companies looking to develop services on mobile & handheld devices through its unique ability to provide an end-to-end integrated solution with international coverage.

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